Smart Appliance Department

As a major regional appliance and electronics retailer, P.C. Richard and Son dominates the Tri-state market.

With a history that goes back more than 100 years, they are the leader in their field, and they know what it takes to succeed in the toughest retail market. That’s why they have trusted In-Store Experience with all of their store department overhauls.

Skills:

Design
Engineering
Manufacturing
Logistics
Digital Integration
Deployment
Project management

Challenge

One of the departments that needed help was the smart appliance area. With the emerging trend of this category, P.C. Richard needed to carve out a space within their appliance department. The goal was to showcase all the technological advances in this category, to help customers understand how these smart appliances can help simplify their lives.

Before

Sketches

Concepts

Solution

The interactive touch screens around the actual appliances guided the customers in the identification of the features and benefits that mattered most to them.

P.C. Richard sales associates also used the interactive tool to showcase products and drive sales. Customers could search through “endless aisles” via the online tools to customize their appliance to their specific needs and view over 2,000 product offerings.