Rigid Core Display

As a worldwide leader in flooring. Armstrong is sold through big-box DIY centers, small hardware chains, and independent flooring showrooms.

That diversity requires a unique approach to marketing their flooring - one that includes modular designs, interchangeable elements, and flexible branding. In-Store experience creates displays that highlight the value and beauty of the Armstrong products while accommodating all their retail partners.

Skills:

Design
Engineering
Manufacturing
Logistics
Deployment
Digital Integration
Ongoing customer service

Challenge

The Objective was to create a beautiful way to portray the various flooring choices that Armstrong offers, and also "step" the customer up from entry-level to the finer, high quality tiles.

Before

Sketches

Solution

The interactive touchscreen visualizer was new to this product, and was effective at both attracting customers to the display, and also driving engagement and sales.

Store personnel and Flooring professionals also used it as an interactive catalog, to not only show the beauty of the flooring but to also step the customer up to the higher-end products. The unit was offered with and without the touch screen and was designed so a unit without a touch screen could be easily updated in the field to accept a touch screen in less than 5 minutes due to its modular design.

In-Store also provides warehousing and distribution for all the displays we manufacture for Armstrong