Why The Digital Integration Mindset Is So Important

Jul 9

If the retail experience world moves at a mile a minute, the digital world moves 10X that. That’s Why it is so important to stay ahead of the curve.

When it comes to Digital Integration and technology, no other industry moves faster. Every day there is a new technology, tool, or service that can help you leverage your business to increase your ROI.

Here are a few ways to use technology in the retail space to maximize profits:

1. Precise demographic targeting in real-time

Using the power of AI, facial recognition, and advanced camera systems, we can now target people in retail stores to deliver them a curated experience. We can identify age, sex, height weight, and more. Think about it like this; Imagine someone walks up to a sunglasses display. Knowing their sex, and age, we can deliver them a video that fits their demographic.

2. Reduce SKUs and Increase Sales

With touch screens, we’re able to reduce the amount of SKUs to maintain and even increase sales, freeing up valuable retails space to promote new products and sales. With touch screens, we can show every make and model of a product, the sizes available, request to see a specialist, and more.

Check out how we used touchscreens to reduce SKUs and increase sales for Timberland

3. Increase total sale value

A study done at Foodtec reports that on average, customers who place orders through a kiosk spend 20% more than people who order through a cashier. In addition to a higher total sale price, you are also able to reduce overhead by having fewer employees on the floor at any given time.