In-Store Experience, an award-winning retail design firm, was recently chosen to design a best-in-class shopping experience for the small appliance category for P.C. Richard & Son—due to be installed across all stores by October 2019.

P.C. Richard & Son recognized the need for an inviting, innovative in-store design to appeal to today’s consumer. In-Store Experience worked to build a welcoming and streamlined experience for the category that is coherent with the brand’s recent store redesign and new retail branding initiatives.

Using warm wood, soft lighting, and a kitchen-style layout, In-Store Experience provided a modern and visually-pleasing solution. Updated island displays now provide floor space for an increased variety of products, getting appliances out of boxes and available for a hands-on shopping experience. An updated back wall shelving structure made of warm wood and decorative lattice panels is enhanced by brushed aluminum wall sconces. It also complements the island fixtures, creating a cohesive and welcoming kitchen-like feel. A rear illuminated interchangeable graphic panel promotes supported brands, while LED lights showcase featured products on shelves below. A modular-focused fixture design makes the floor space versatile, able to expand and contract as each store location requires—providing an easily scalable solution.

“We wanted to bring a home-like environment to the small appliance department,” said Chris Anderson, founder and CEO, In-Store Experience, “A kitchen-like design draws the customer in, and lets them imagine using the product in their own home. A flexible and streamlined floor design is also key to ensuring the solution can scale across a wide variety of store formats. This project brings together all the best in in-store retail, providing a warm, comfortable, and intuitive experience you just can’t find online.”

About In-Store Experience
In-Store Experience is an award-winning designer and manufacturer of experiential retail displays and fixtures focused on delivering successful retail programs by engaging your customers in-store and beyond. We start by understanding your brand, researching your shopper, and auditing the in-store environment. Using our proprietary design methodology, we craft prototypes and test them to ensure that you will be the most effective in winning your shopper. With our comprehensive manufacturing capabilities, we can engineer, manufacture and scale the most impactful solution to ensure a successful retail program. Visit www.instoreexperience.com to learn more.