As a leading designer and manufacturer of a full range of golf equipment, Bridgestone golf was looking for an innovative way to merchandise their golf balls, clubs and accessories. The team at Bridgestone Golf challenged three display companies to meet this task. They had a few requirements:
Interchangeable graphics to support different products and marketing campaigns
A modular design with various configurations to fit or expand into diverse retail floor plans as needed.
The winning design was the concept presented by In-Store Experience. Manufactured from sheet metal and wire, then powder coated in a gun-metal grey, the angular shapes and mesh texture echoed Bridgestone Golf’s dynamic brand and innovative products. A variety of modular merchandising elements were developed which allowed everything from golf balls and clubs to apparel and bags to be displayed on each floor-stand. Heavy duty casters were utilized for easy moving within the store, and the need for easily interchangeable graphics was fulfilled through digital printing on styrene with removable black Sta-Fast fasteners which continue the tech-inspired aesthetic.
The results? The display empowered retailers to merchandize various product mixes and to maximize floor space, with several retailers seeing a sales lit by as much as 25%!