Once again, Black Friday is upon us! Here are 5 interesting statistics around Black Friday and what they mean for retail. Sales are Growing: There are many statistics floated around that question the existence of the Retail Apocalypse – we have even written about this in a previous post. But Moody’s, for one, expects 5% to […]
About Sonal Patel
This author has yet to write their bio.Meanwhile lets just say that we are proud Sonal Patel contributed a whooping 14 entries.
Entries by Sonal Patel
We know retailers are always looking for ways to beat online competitors. We also can see that successful retailers are adapting a previously siloed strategy to now ensure that all their channels (physical, online, mobile) work together, delivering the shopper a blended experience, no matter where they decide to purchase. For physical retail in particular, […]
Hailed as the first of it’s kind, Johnny Walker has launched an ‘Experiential Whisky Retail Store’ – A flagship experiential retail store in Madrid. It’s an interesting take on almost creating a tourist trip to Scotland within the retail store in Madrid, and allowing visitors to explore the brand in a new, creative, and very memorable […]
We’re excited to welcome a new Creative Director to our team! Bill Masto joins us from the March of Dimes where he was the Director of Creative Services, working on the initiative to lead the fight for the health of all moms and babies. Bill is an accomplished creative director, well versed in strategic brand […]
As one of the world’s major sports footwear manufacturers, New Balance has expanded their product line over the years to include other sports related products, such as apparel. Bringing their footwear and apparel together into a visual merchandising solution was the task on the table for In-Store Experience team. New Balance needed to display 4-6 […]
As a leading designer and manufacturer of a full range of golf equipment, Bridgestone golf was looking for an innovative way to merchandise their golf balls, clubs and accessories. The team at Bridgestone Golf challenged three display companies to meet this task. They had a few requirements: Interchangeable graphics to support different products and marketing […]
The role of ‘social proof’ in shopping experiences Knowing that other people (like you) have made the same decision you’re about to make and have had a good outcome is very persuasive. It’s the concept of ‘social proof’ – coined in Cialdini’s book “Influence: The psychology of persuasion’. It’s something we often see online – […]
Amazon has opened a physical store in Soho, NY which is filled with products that are trusted — they either are rated 4-stars and above, are top sellers, or are trending. The company claims to have created a space which is a direct reflection of their customers – specifically catering to what they’re buying and what […]
There are many techniques that retailers use to continue to drive foot traffic into their physical stores. In this article, we share just a few to get you thinking. Turning a shopping trip into a destination through events By bringing educational classes, or other experiential elements to your store, you can get customers thinking about […]
Rethinking the grocery store experience from being a transitory destination to becoming an exploratory destination full of discovery is proving to be a worthwhile approach for grocery retailers. Here are a few techniques stores are using to encourage shoppers to stay in store and elevate the in-store experience. Lucky’s market are letting customers take a […]
Experience on Display.