Entries by Sonal Patel

A look inside Johnny Walker’s Experiential Retail Initiative

Hailed as the first of it’s kind, Johnny Walker has launched an ‘Experiential Whisky Retail Store’ – A flagship experiential retail store in Madrid. It’s an interesting take on almost creating a tourist trip to Scotland within the retail store in Madrid, and allowing visitors to explore the brand in a new, creative, and very memorable […]

An In-Store Experience solution for New Balance.

As one of the world’s major sports footwear manufacturers, New Balance has expanded their product line over the years to include other sports related products, such as apparel. Bringing their footwear and apparel together into a visual merchandising solution was the task on the table for In-Store Experience team. New Balance needed to display 4-6 […]

An In-Store Experience solution for Bridgestone

As a leading designer and manufacturer of a full range of golf equipment, Bridgestone golf was looking for an innovative way to merchandise their golf balls, clubs and accessories. The team at Bridgestone Golf challenged three display companies to meet this task. They had a few requirements: Interchangeable graphics to support different products and marketing […]

The role of ‘social proof’ in shopping experiences

The role of ‘social proof’ in shopping experiences Knowing that other people (like you) have made the same decision you’re about to make and have had a good outcome is very persuasive. It’s the concept of ‘social proof’ – coined in Cialdini’s book “Influence: The psychology of persuasion’. It’s something we often see online – […]

Techniques retailers are using to drive customers in-store

There are many techniques that retailers use to continue to drive foot traffic into their physical stores. In this article, we share just a few to get you thinking. Turning a shopping trip into a destination through events By bringing educational classes, or other experiential elements to your store, you can get customers thinking about […]

Rethinking the grocery store experience

Rethinking the grocery store experience from being a transitory destination to becoming an exploratory destination full of discovery is proving to be a worthwhile approach for grocery retailers. Here are a few techniques stores are using to encourage shoppers to stay in store and elevate the in-store experience. Lucky’s market are letting customers take a […]