The role of ‘social proof’ in shopping experiences Knowing that other people (like you) have made the same decision you’re about to make and have had a good outcome is very persuasive. It’s the concept of ‘social proof’ – coined in Cialdini’s book “Influence: The psychology of persuasion’. It’s something we often see online – […]
About Sonal Patel
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Entries by Sonal Patel
Amazon has opened a physical store in Soho, NY which is filled with products are trusted — they either are rated 4-stars and above, or top sellers, or are trending. The company claims to have created a space which is a direct reflection of their customers – what they’re buying and what they’re loving. Starting with […]
There are many techniques that retailers use to continue to drive foot traffic into their physical stores. In this article, we share just a few to get you thinking. Turning a shopping trip into a destination through events By bringing educational classes, or other experiential elements to your store, you can get customers thinking about […]
Rethinking the grocery store experience from being a transitory destination to becoming an exploratory destination full of discovery is proving to be a worthwhile approach for grocery retailers. Here are a few techniques stores are using to encourage shoppers to stay in store and elevate the in-store experience. Lucky’s market are letting customers take a […]
L’Occitane en Provence has opened up a new retail destination in New York in the form of an interactive boutique. Following the experiential retail trend, the new store is 1,870 square feet of sensory delight. Designed by international artistic director Daniel Contorni and Blackburn, it’s a step into the cobblestoned streets of Provence and all […]
An upsurge in impulse buying mean that the point of purchase (POP) is playing a more important role in consumers’ decision making than ever before. So why are consumers open to impulse purchases, despite their best intention to seek special deals or wait for sales? There are many reasons. Here, we cover just a […]
In-Store Experience is proud to announce we have been recognized as one of Creative Magazine’s Top 50 P.O.P Companies in America for 2018. Creative’s Top 50 list recognizes sales growth and leadership in the point-of-purchase sector. “We’re pleased to be recognized again this year,” said Chris Anderson, Founder and CEO. “As a premier provider of […]
We speak to Tim Bauer, who is the most recent addition to the In-Store team. Here’s what he had to say… What’s your background? In May, I graduated from Western Connecticut State University with a Bachelors Degree in Marketing. Prior to my return to college, I spent a few years living in Kent, CT. In […]
No doubt you’ve come across headlines in the news about a ‘retail apocalypse’ – the claim that physical retail is dying. At the same time, there are just as many headlines that speak to physical retail’s growth. We’ve seen e-commerce brands such as Casper and Everlane launching pop ups and other new store formats to […]
Experience on Display.